Category: General

Mobile Crypto-Wallet Brd’s Users Exceed 6 Million

Mobile Crypto

Early this month, mobile crypto wallet BRD publicized that it now serves over 6 million users globally due to increasing usage in South America and India.

The firm also mentioned that it currently onboards 1 million new app users every 2 months. But that’s after a 4-year-long struggle to even reach a million customers.

Created just recently in 2015, the Zurich-headquartered BRD has undoubtedly managed to attract a multitude in its half-decade of operation. At this pace, the firm may as well touch its 10 million customer-base target by the start of 2021.

BRD’s user-base touched a per-month average of half-a-million (550,000) customers by the beginning of July triggered mainly by the Coronavirus pandemic, according to CEO Adam Traidman.

“We noticed increasing adoption of digital currencies among existing users and newbies as soon as stay-indoor rules went into effect,” Traidman says. “Most people were pushed to rethink their investments over the last 6 months, which positively affected cryptocurrency and our mobile wallet business, in particular.”

BRD is a mobile (and non-custodial) wallet, and digital currencies are stored in a users’ devices, making it handy in nations that subject citizens through a hectic custodial wallet application process. The smartphone app also enables users to buy crypto through their credit cards and Apple Pay.

This convenience explains its increasing adoption in different countries, said Traidman,

BRD Now Depends On These Two User Categories;

  1. Millennials with personal earnings, which they prefer to invest via modern rather than conventional brokerages.
  2. Pandemic-affected people looking to turn to crypto for two reasons; (i) to cope with unpredictable currencies and (2) as a more economical alternative way transfer funds worldwide amid a crisis. Plummeting interest rates in banks have also pushed many individuals to turn to alternative financing services.

Though Bitcoin & Ethereum remain the most common digital currencies bought via BRD—in nations with fluctuating currencies like Argentina, India, and Venezuela—more users are considering stablecoins, which are tied to the US dollar.

The mobile wallet has also attracted more users in some Eastern European countries.

Mobile Crypto

BRD’s latest funding round was a 15 million Series B, publicized in Jan 2019. It channeled the finances into expanding its footprint in the Asian Zone,

Final Words

BRD is perhaps one of the few firms offering real remedies to customers amid a pandemic and has so far grown exponentially due to its efforts.

Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated Cryptocurrency Payments processor in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.

Shangri La Online Casino & Sports Renewed Sports Betting Section Opens Up New Betting Opportunities

Shangri La Online Casino

Shangri La is one of the best sports betting sites with regular updates. It loads quickly, looks great and is ideal for both newbies and pros alike. The resource offers the highest betting odds for all major sports. The portal has a full range of sports disciplines, bet categories, as well as promotions and bonus offers. The site is easy to use, easy to navigate, and the laconic design makes it easy to find online casino games and sports betting. Operations such as logging in, making deposits and contacting support are simple and fast.

The resource is a part of the Shangri La international brand, represented by a wide network of land-based gaming locations. Thus, the site has combined all years of company’s work and experience in the casino games field with a modern bookmaker.

Sports betting as entertainment and opportunities to win

Shangri La Online Casino & Sports allows you to place bets on every sport imaginable, from soccer and basketball to cricket. In total, the site offers over 21,000 game events to bet on every month.

Popular sports disciplines are shown in the main table on the bookmaker page. There is also a handy navigation bar that provides quick access to any sport. This allows you to quickly and easily find and place bets of interest.

There are many options for betting from the most common – on the winner, the exact score, or more specific – on the number of corners in a half.

In addition, on the portal you can place bets on event that has already begun. Live bets are accepted until the last minutes of a match or other sports event. This significantly expands the possibilities of the players and gives more chances of winning.

Esports – innovation that brings profit

The digital technologies development is contributing to the rapid growth of the popularity of esports disciplines. Modern computer and console games are conquering many fans at the speed of light. The introduction of the esports betting section on the Shangri La platform provides users with access to this increasingly popular category of entertainment.

The site has a fast-paced eSports section where players can place bets on the most popular video games. From Starcraft 2 and League Of Legends to KING of Glory and others, it has extensive coverage of all the major events in the most popular games.

A professional experts team gives you the best esports odds, so you can get solid wins.

The user-friendly interface makes it easy to find a game and place a bet on your favorite team or player.

Come play online casino at Shangri La portal with the widest opportunities, the latest games and the most favorable betting odds.

Winner bets are the most common bets in esports. Other popular options available for betting include map count and map handicap. Special bets include a map winner prediction, round handicap, round winners and others.

Virtual sports – expanding the betting possibilities

Virtual sports have become extremely popular lately due to the growing fascination with various sports game simulators. Shangri La is always looking for new ways to offer its customers additional betting opportunities. Therefore, betting on virtual sports has become an important part of the resource’s offerings.

The site provides stunning graphics and extensive functionality for this category of betting. Virtual matches and other events are simulated in real stadiums and fields. Realistic video can make you feel like you are really in a stadium or standing next to a race track.

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Each match or event results are generated by a computer algorithm that selects the winner impartially.

In addition, everyone who wants to place bets in this site section can do it around the clock and almost continuously. When there are no regular sporting events that might interest you, virtual sport comes to the rescue. Virtual sports events do not depend on weather factors, do not have an off-season and can take place at any time of the day.

Virtual sports include soccer, basketball, horse racing, motorsport, and more. Several sports matches can be played at the same time, which provides excellent opportunities for multiple bets and increasing winnings.

Important additions

Shangri La has an easy-to-use site that is licensed by Curacao to ensure that online betting is safe. Deposits are made instantly, and withdrawals can be made in several ways with minimal waiting time. Around the clock customer service is provided through the support form by email or live chat.

Whether you’re using a desktop, laptop, smartphone or tablet, Shangri La Online Casino & Sports gives you easy access to all casino games and sports betting. The site looks great not only on a computer screen, but is also perfectly optimized for iOS and Android mobile devices.

How To Make A Good Living Online: 4 Great Ideas

Great Ideas

There are many thousands of Australians who make their living on the Internet, and if you are looking for the freedom and independence that comes with being freelance, there are many ways you can achieve this. Working online offers you an unprecedented level of freedom, and if you are out of work due to the Covid-19 pandemic, here are 4 great ideas that can generate a good income for you on the Internet.

  • Teaching English Online – There is a huge market for online English teaching in China, and you don’t need to have any teaching qualifications or experience to do this. As long as you are a native English speaker and you are presentable, you can register with one of the many online English teaching institutions. You might have to take an English grammar test online, to determine your language abilities, and the agency would give you learning resources and support as you teach Chinese children using Zoom or Skype. Of course, the hours of work would be in line with Chinese time, so it might be unsocial hours that you have to work, but if you have a laptop and a stable Internet connection, that is really all you need to succeed. If you don’t have a good computer, take out a personal loan with Nimble, Australia’s leading online lender that has helped many people set up their own business. You can practice with friends, which will boost your confidence when teaching students, and if you have a small whiteboard on wheels, this will prove to be invaluable, especially teaching young children.
  • Set Up an E-Commerce Business – This is how many people made the switch from a salaried position to a self-generated income, and while you will have to do a lot of research and planning, if you choose the right products, you can make a success of selling online. You will need to enlist the help of an established web designer, who can build your digital shop, and they would also offer web-hosting services, which is another thing you will need. Aside from the obvious IT work, you will also need to engage a digital marketing company to drive traffic to your platform, and don’t make the mistake of thinking that digital marketing is an optional extra, rather it should be viewed as an essential service that needs to be ongoing. Your choice of products is critical, so do plenty of market research to ensure that the products are, in fact, in great demand. The other aspect of this business is the logistics of getting the product to the customer and with a third-party logistics partner, you can outsource picking, packing and delivery to a professional outfit. If you would like to further your education, there are some great distance learning programs that will equip you to be successful as an e-commerce business owner, and a Google search is all it takes to find such learning courses.
  • Web Content Writing – Almost all of the text you read online was created by professional web content writers, and there are online content agencies that will hire you to write blogs on many topics. You would receive a brief and this enables you to write the article, and like most things, the more you write, the better you become. Once you are established, your rate of pay would increase, and the great thing about this work is you can do as much or as little as you wish, and the agency would send you work as and when requested. The normal turnaround time for this work is 24 hours, which is more than enough time to finish the articles, and you will become quicker at writing as time goes by, and therefore make more money. If you enjoy writing and have a good command of written English, there’s no reason why you can’t make a living writing web content, and once you become proficient, your earnings will increase.

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  • Trading Forex – Trading in currencies is a very popular way to earn money online, and this would require a lot of research before you actually trade with real money. Fortunately, there are free online resources to help you learn how to trade on the Forex markets, and the more time you put into studying, the greater your understanding will be. One idea is to join forces with a Forex broker, who would train and advise you on all aspects of the business, plus you can use their network to access the markets, while they also offer you state-of-the-art software to help you gain the edge. Many people start off part-time and keep their regular job until such time as they are sure of an income that will support them, which is advisable, as you do not want to lose the security of stable employment until you are sure you can make it. Like most things, you will need to apply yourself 100% in order to gain the necessary knowledge to trade at a profit, and the sky is the limit if you would really like to become a great Forex trader. Click here for some Australian government information about Forex trading, which will help you to understand the basics, and then search for a good broker, who can introduce you to the complex software used when trading currency.

When you work online, you enjoy a high degree of freedom, and as for travelling to work, that will be a thing of the past, and if you decide to take a holiday somewhere exotic, you can still earn a living with your laptop and an Internet connection. No more setting the alarm clock, no more struggling to commute in the morning rush hour and you work when you want to, which is a much more attractive proposal that being an employee. The future is looking very uncertain and if you are currently out of work, now is the time to take a look at one of the above money-making ideas.

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Three Glucose Tests – Are Your Glucose Levels Run of the mill?

Three Glucose Tests – Are Your Glucose Levels Run of the mill?

There are ways to deal with make glucose levels run of the mill. You just need to at first fathom that the sustenances you eat are by no means an enemy. Don’t just acknowledge too adequately that when you eat such sweet food, it will lead you to have diabetes. That isn’t commonly the circumstance. For the most part, it’s not about sugar at everything aside from rather the situation of the pancreas. The cells in the pancreas are kicking the pail that prompts more body complexities of a person.

There are three unique approaches to test if your glucose level’s regular. First is through glucose test – CSF. It is a test that evaluates the cerebrospinal fluid with the proportion of sugar or glucose it has. The part that this sensible fluid streams is the space that envelops in the brain and spinal rope. Doing this test will mean using lumbar cut or spinal tap. It should be that the common result is around 50-80 mg/100 mL in glucose level. The test can be valuable also to examine silliness, tumors, central tangible framework aggravation and different afflictions.

Glucose test using pee test is another path also. The glucose that can be found in pee is called glucosuria or glycosuria where the clinical consideration provider requests to keep the use from drugs since that may impact the test results. Such clinical consideration provider regularly checks the pee test done through getting the pee model using a sensitive concealing pad or a dipstick. Such pad contains manufactured substances that react to glucose’s quintessence. So basically, the shade of the dipstick will change and will tell how much glucose there is.

Through standard blood glucose watching, it requires test strips, little needles or lancets then an annal pad. The cycle goes as pricking your finger using lancet and thereafter place the blood drop to the outstanding strip to choose the glucose aggregate found in the blood. Meter will be appeared in cutting edge numbers.

Generally, glucose level’s average if it enrolls in 70 to 150mg. The level will change in light of various factors including the hour of taking the blowout or if there was no dinner confirmation using any and all means. You won’t be considered as diabetic just until the level of the glucose will follow for now fasting above 126mg/dL. For example you have 115mg/dL. Probably you acknowledge that you starting at now have diabetes knowing how it is over the standard reach. No, you don’t.

It is to some degree sensible to call it pre-diabetes or upset fasting glucose or blocked glucose tolerance. The dangers related with above or underneath the arrive at come in measure. If it is under 70, by then the condition will be called as hypoglycemia (low glucose).

At whatever point you are resolved to have pre-diabetes, it ends up being comparatively as step before the people who starting at now are diabetic. It just infers that you have still the chance of cutting down the level of your sugar.

Timing is huge with those three tests. Just one test and it will already illuminate you with respect to whether your glucose level’s normal. If it’s not, by then it’s the start to have diabetic menu so you can keep up the sugar consider quickly as could sensibly be normal.

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What Is Impeded Glucose Tolerance?

Three Glucose Tests – Are Your Glucose Levels Run of the mill?

Impeded Glucose Tolerance, now and again alluded to as IGT is the name applied when somebody has blood glucose levels that are over the ordinary blood glucose range (yet at the same time lower than what an individual with type 2 diabetes has).

Impeded Glucose Tolerance Regularly Results From Either Or Both Of:

  • Trouble discharging, or delivering insulin
  • A decrease in the body’s affectability to (insulin obstruction)

Individuals with Disabled Glucose Tolerance have an a lot higher blood glucose reaction to burning-through a deliberate glucose test than what a typical non weakened individual has (albeit still not as much all things considered for individuals with type 2 diabetes) Frequently the fasting glucose levels are ordinary or marginally raised. Being determined to have IGT, or pre diabetes certainly conveys a critical danger of advancing on to type 2 diabetes.

The absence of early insulin emission in both IGT just as in type 2 diabetes results from the breaking down of the pancreatic ß-cells, since high blood glucose levels are really harmful to the ß-cells. This prompts further debasement of ß-cell work and thus weakening blood glucose control.

Weakened glucose tolerance is frequently partnered with a few other comparable related danger factors, for example, (hypertension), expanded LDL-cholesterol (“terrible” cholesterol) diminished HDL-cholesterol (“great” cholesterol).

Once determined to have IGT, a few people will return to ordinary glucose tolerance, while others will stay in a territory of IGT. In any case, whenever it has been resolved that IGT has created, the body’s diminishing insulin emission and insulin affectability will keep on declining, in the long run (in spite of the fact that not definitely) bringing about sort 2 diabetes inside 10 years in roughly 50% of the individuals with Disabled Glucose Tolerance.

The best way to forestall IGT is a similar way you would endeavor to forestall type 2 diabetes. This is through expanded physical action, keeping inside a solid BMI weight territory, and following a sound, adjusted eating regimen. Decreasing your weight and expanding your physical movement diminishes insulin opposition and furthermore make the insulin that is delivered more powerful at controlling glucose levels. It pays for individuals who have been classed as pre diabetic to be screened for diabetes consistently.

Keeping up great kind 2 diabetes control is basic to limit the harm high glucose can never really body. It’s not advanced science, yet from the time become analyzed as a kind 2 diabetic, it gets imperative to take a purposeful and focussed consciousness of most things you eat and do throughout everyday life. Having type 2 diabetes is unquestionably an extraordinary infection, however it needn’t be a lifelong incarceration, since it truly gives the occasion to you to begin living a solid, satisfying life. In the event that you need to jump on head of your sort 2 diabetes normally, there are common approaches to control and standardize your glucose levels that unquestionably work.

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2020 Alaska King Crab Total Information

2020 Alaska King Crab Total Information

Enjoy Alaska’s Giant Whole Red King Crab Legs – shipped overnight to your doorstep

Don’t you have time to travel to Alaska to buy your own crab legs? No problem. At Maine Lobster Now, we offer Alaskan King Crab Legs shipped overnight and delivered directly to your home. Our crabs are caught in the cold waters of Bristol Bay and Norton Sound. Nearly 100 boats fish in the area and collectively harvest millions of pounds of red king crab in a 2-3 month period. The flesh is snow white with bright red highlights from the orange peel. Interestingly, the brown shell only turns red when cooked … like a lobster! It’s impossible to enjoy the freshest Alaskan crab, unless, of course, you travel to Alaska and catch them yourself.

No matter where you live in the United States, you can experience Alaska like never before with our home delivery service. Choose the exact date you want your crab to be delivered to your front door. You don’t have to worry about paying too much to have the giant giant crab delivered to your doorstep, as shipping is free on orders of $ 100 or more. Order your Alaska jumbo giant crab legs for home delivery today through our secure website now.

King Crab contains important nutritional benefits

Many people today try to eat as healthy as possible. They don’t want to worry about eating modified foods. The Alaska crabs we offer for sale online were caught in the Pacific and are not raised on antibiotics, hormones, or preservatives. King crab is high in protein and low in fat. The sweet meat of the king crab is enriched with zinc … a whopping seven milligrams per 3.5-ounce serving.

Why worry about your zinc intake? Experts recommend it. “Zinc is an antioxidant, but more importantly, it helps maintain healthy bone mass and immune function,” says Susan Bowerman, assistant director of the Center for Human Nutrition at the University of California, Los Angeles.

Zinc is just one of the many health benefits that make Alaska king crab legs superior to many other shellfish. After trying the Maine Lobster Now crab, you will never trust another

Meet the Alaskan Red King Crab

Beyond your craving for delicious crab, have you ever wanted to learn more about Alaskan king crab? Get your education here, the place where you can always buy the most pre-cooked and frozen Alaskan king crab legs and claws at competitive prices.

Mediterranean Diet 101: A Meal Plan and Beginner's Guide

Where should you start with your Alaska king crab education? We can start with the basics. King crabs get their name because of their size. If you are a crab lover, you know that most crabs are relatively unmemorable. Not Alaska real crabs. King crabs generally weigh no less than 10 or 11 pounds when caught, and some of the massive giants have recorded a respectable weight of 24 pounds.

In terms of their legs, king crabs have five sets. One set is reserved for clamp movements. The other four sets help the Alaskan red king crab to run across the ocean floor, and they can move whenever they want! King crabs are known to cover approximately 100 miles when they are migrating. No wonder his legs are so sturdy. They must be strong and agile to keep the king crab moving.

The Alaska red king crab has long been a favorite seafood delicacy in all parts of the world. However, the inhabitants of certain parts of North America and Asia seem to use crab meat as the main ingredient in popular dishes. Perhaps some of his most beloved family meals include king crab meat.

Substitute red king crab meat in favorite recipes

New to the idea of preparing Alaska king crab food instead of ordering it from the menu at a restaurant in your town or on vacation? Rest assured that crab meat can be an excellent substitute in many foods. For example, why not add crabmeat to your pasta sauce to create seafood-inspired spaghetti? Maybe your grandmother’s tuna could use a sophisticated twist by adding king crab meat. Or maybe you should consider including Alaska king crab in your holiday turkey stuffing.

As you get used to using crab meat in your kitchen, you will find many ways to make everyday life extraordinary. Even tossing some red king crab meat into your scrambled eggs or brunch omelette can completely change the eating experience for your entire family. Get creative and try something new this week after your claws or king crab legs are delivered to you.

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How To Get More Customers When Running A Cab Service

Cab Service

If you are running a cab service and you are looking to drive in more customers, then you will have to focus on some excellent marketing tactics so you can make things better for your business. There are various ways to do so. However, you will have to focus on all the important factors that will help you improve your cab service. If you are not focusing on the things that matter the most, then you won’t be able to get the desired outcome.

Make sure that you are focusing on improving the cab service so you don’t have to face any problems later on. It is the perfect way to improve your business. We are going to share all the important things that will help you in the right way. Let’s have a look at how you can manage things in the perfect way.

Online Booking

First of all, you will have to consider online booking. If you are not considering online booking, then you won’t be able to make things easier and better for yourself. It is always necessary for you to consider online booking for your business so you can improve the number of customers as well. Maxi cab is providing high-quality services at affordable rates and you will be able to get the best service from them. You can use online booking to drive in new customers so you can make things easier and better for yourself. It is always necessary for you to use such features that will help you improve your business.

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Use Social Networks

The next thing that you will have to focus on is to use social networks. If you are using social networks, then you will be able to make things easier and better for yourself. It is always necessary for you to go through the details that will allow you to improve the worth of your business. If you are using social networks, then you will be able to get the desired outcome.

Offer Customers Real Value

The next thing that you need to focus on is to offer real value to your customers. If you are offering real value to your customers, then you will be able to make things easier and better for yourself. These are the things that will help you in the perfect way when you are running a cab service.

What to look for in a law firm

law firm

Whenever you are looking to find a law firm for your case, you will have to start your research and you will have to look for a professional firm out there. It is always necessary for you to focus on every single detail that will help you choose the best law firm out there. Make sure that you are focusing on every single detail that will allow you to choose the perfect law firm. There are various important things that you need to focus on so you can find the perfect option for yourself. 

If you are not exploring your options, then you won’t be able to come up with a great solution. It is highly recommended to look for a reliable firm out there. We will be discussing all the important details that you will have to focus on so you can choose the best law firm in your area. Let’s have a look at how you can choose the perfect law firm out there. 

Professional ethics

First of all, you should always look for professional ethics when you are selecting a law firm for your case. If you are not checking the professional ethics, then you won’t be able to make things easier and better for yourself. It is always necessary for you to focus on the details that will allow you to choose the perfect law firm out there. It is the right way to proceed so you can avoid all the problems later on. You can also check out Truvada lawsuit to get a better idea of how you can make things easier and better for yourself. 

law firm

Experience

The next thing that you will have to focus on is to check the experience of the law firm that you are hiring. If you are not checking the experience of the law firm that you are about to hire, then you won’t be able to get the desired outcome. It is the right way to proceed so you can manage things in an efficient way. 

Reputation

One of the most important things that you will have to focus on is the reputation of the law firm that you are hiring. If you are not checking the reputation of the law firm that you are about to hire, then you won’t be able to get the desired outcome. These are the things that you will have to focus on so you can choose the perfect law firm out there.

Mainsail Suites Hotel & Conference Center Tampa, FL

Mainsail Suites

At A Glance:

An excellent choice for both quick and extended stays, Mainsail Suites Hotel & Conference Center features clean, generously equipped accommodations with free Wi-Fi ensuring a home-like feel when traveling to Tampa. Also, a business-friendly property, you’ll appreciate being able to update work with an onsite business center.

Reserve your hotel room at Mainsail Suites Hotel & Conference Center with Reservations.com

You Should Know:

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  • Condo-type accommodations with well-equipped kitchens
  • Pet-friendly
  • Free parking and Wi-Fi
  • Complimentary area shuttle
  • Hassle-free dining with several onsite choices including a restaurant and room service
  • A wealth of upscale leisure amenities such as an outdoor pool and spa tub
  • Well-equipped business center and meeting rooms
  • Beautifully landscaped picnic area with relaxing views
  • Stylish lobby with comfortable sitting area and cable-ready TV

In and Around:

  • Conveniently situated near the Tampa International Airport
  • Play golf or learn it at Rocky Point Golf Course
  • Invite friends to see an awaited live performance or sporting event at Raymond James Stadium
  • Enjoy fun wildlife encounters at Lowry Park Zoo
  • Big Cat Rescue is only minutes away
  • Check out fascinating displays and works of art at Tampa Museum of Art
  • Break a sweat using modern equipment in the fully equipped fitness center

Startup Business? – How To Choose The Perfect Domain Name

Startup Business

Choosing the ideal domain name to suit your startup online business is one of the trickier decisions to make. Before you dive into a speedy decision, think foremost what your online marketing plan is going to be. This can have a huge impact on your overall decision.

Search Engine Marketing (SEM) has quickly become insane, throwing together a range of complicated ideologies that make up this busy industry, so you’ll need to get it right the first time of asking. Choosing the right domain name can have an improved impact depending on your chosen search engine marketing plan.

There are three types of domain names that we within the SEM industry refer to, and they are:

  • Exact Match Domains – Otherwise known as EMD’s, or keyword domains, which are simply website addresses that are keywords of a product or service.
  • Partial Match Domains – Half brand, half keyword domain names, now referred to as PMD’s.
  • Branded Domains – Your company name with no keywords present.

The below statistics I am using if all websites were at number 1 spot for the same keyword.

Exact Match Domain Strengths & Weaknesses

Startup Business

Strengths

Exact match domains are particularly effective when it comes to click through rate percentage (CTR%). If you work within the search engine marketing industry then you will know that not everybody that searches for a keyword will click on your advert. An exact match domain increases the CTR% of its chosen keyword, therefore you will receive more clicks per 1000 impressions. Exact match domains also still rank really well if there is very good content on the website that props it up. Therefore, if you are a small niche and promoting a single service, then a keyword domain could benefit you more than branding.

Weaknesses

Back in 2012 Google released into its algorithm what is referred to as the ‘EMD update’. More and more ‘Internet marketers’ (cough… spammers) were buying up exact match domains and throwing up worthless 30 minute WordPress websites, generally containing thin pages of content, and a link to an affiliate product. There was tonnes of them, Google was literally plagued with an EMD everytime you typed in a search query. How they did it is beyond me, but they managed it, and these EMD thin content websites are no more after one single update wiped a good majority of them out.

Partial Match Domain Strengths & Weaknesses

Startup Business

Strengths

As with an EMD, if the query is related to the keyword in the partial match domain, then you will receive a slightly higher CTR% than a branded domain in search engine marketing. Also, a partial match domain is much safer than an EMD in terms of getting removed from the index. Personally, a partial match domain is my favourite type of domain name to purchase when it comes to SEM, simply because even though it is a PMD, you can still get them to sound like a good brand. A good example of this would be ‘My Supermarket’, which is a supermarket comparison website that often posts the best deals from a number of high profile supermarkets.

Weaknesses

They are still not 100% safe from the search engine algorithms, and there still has to be good content to support the domain going forward. As well as the EMD update, Google did release a PMD update, but their focus was aimed more towards EMD’s.

Branded Domain Strengths & Weaknesses

Strengths

Brand is still the best way to go when it comes to broader marketing techniques, unless you think up a good PMD that rolls off the tongue and sounds like a brand. This is because they are memorable. If you are a business that relies of repeat custom then you need to use a branded domain. A brand is also good if you are planning on more aggressive outbound marketing techniques that use online outreach strategies, such as social media or email marketing.

Weaknesses

Lower CTR% than the above two, therefore you will receive less clicks per impression. This can always be improved slightly with a well written snippet (description) for your listings; however you will still fall below the CTR% that an EMD will get.

So there you have it, the three types of domain names that will benefit you more depending on the type of online marketing approach you choose. Personally, I like to use a partial match domain but with the added twist of getting it to sound like a proper brand.